- Stop paying too much for cannabis.
Jerry’s Cannabis Deals" is an aggregator for the best cannabis deals in town. The brand aims to stand out by consistently offering the best deals. To humanize the brand, the owner takes on the role of the brand mascot, hence the name. The project involved creating the brand strategy, visual identity, merchandise design, and print design.
After the brand discovery and locking the insights, we realized that Jerry’s Cannabis is to Cannabis what Scott’s Flight is to flight - having said that, the insight lead us to believe, that the consumer enjoys the retro look and feel. We gave it a modern twist by combining retro 70s to the modern 2023s. The brand colors driven from the cannabis products, and the overall brand messaging was kept to come across as friendly and knowledgable. Using Jerry as a mascot and illustratios to compliment the modern nostalgic feel was designer. W
