- Navigating IT complexity with business agility.
Intentions is a creative collective dedicated to spreading positivity through their unique creativity. They embrace imperfection and empower creatives to express themselves freely. Intentions aims to build a community and host various events like dance, singing, and performing arts competitions, with each event becoming a distinct sub-brand. Their first event, "Synesthesia," launched on July 7th, and the client sought to raise awareness for it. The project involved creating a comprehensive brand strategy for the umbrella brand "Intentions" and establishing a hierarchy of sub-brands for future events. Additionally, content pillars, visual direction, and social media guidelines were developed to support their PR efforts.
Our insights led us to a compelling narrative: to empower a community of creatives with positivity. We identified a clear demand space, aiming to become a prominent platform for creatives and foster a sense of unity. Vibrant pop colors were carefully chosen to capture the dynamic energy and creative spirit that defines Intentions. The brand identity revolves around the concepts of "intentions" and a supportive "community of creatives" that accepts and encourages one another to pursue greatness. Just like a missing puzzle piece that completes the picture, our brand motto "By the Imperfects of Intentions" perfectly complemented the brand image. It became the visual device that unified any sub-brand hosted under the Intentions brand and the pop colors that best described the creative energy gave Intentions befitting look.
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