Intentions

- Positive intentions through intentional creations.

Brand Identity
Brand Strategy
Social Media
Guidelines
Apparel Design
Overview

Intentions is a creative collective dedicated to spreading positivity through their unique creativity. They embrace imperfection and empower creatives to express themselves freely. Intentions aims to build a community and host various events like dance, singing, and performing arts competitions, with each event becoming a distinct sub-brand. Their first event, "Synesthesia," launched on July 7th, and the client sought to raise awareness for it. The project involved creating a comprehensive brand strategy for the umbrella brand "Intentions" and establishing a hierarchy of sub-brands for future events. Additionally, content pillars, visual direction, and social media guidelines were developed to support their PR efforts.

Solution

Our insights led us to a compelling narrative: to empower a community of creatives with positivity. We identified a clear demand space, aiming to become a prominent platform for creatives and foster a sense of unity. Vibrant pop colors were carefully chosen to capture the dynamic energy and creative spirit that defines Intentions. The brand identity revolves around the concepts of "intentions" and a supportive "community of creatives" that accepts and encourages one another to pursue greatness. Just like a missing puzzle piece that completes the picture, our brand motto "By the Imperfects of Intentions" perfectly complemented the brand image. It became the visual device that unified any sub-brand hosted under the Intentions brand and the pop colors that best described the creative energy gave Intentions befitting look.

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Positive Creatiity
with a flare of positivity
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Community
with a flare of positivity
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Intentions
to uplift you
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Imperfects
harnessing the power of creativity
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In the realm of imperfection, where creativity knows no bounds, our vibrant brand colors come to life, representing the energy and passion that flows through our community of imperfects. Each hue signifies the diverse spectrum of ideas and expressions, uplifting the mood and sparking inspiration. At the heart of our brand identity lies the powerful symbol of the "+", a beacon that marks the beginning of extraordinary journeys. Together, as imperfects, we stand united in our shared purpose - positive intentions through intentional creations.
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