Hummingbird Healthcare

- Healthcare, elevated.

Brand Identity
Brand Strategy
Illustration
Pitch Deck
B2B
Overview

Hummingbird Healthcare partnered with us on two occasions, seeking a rebranding solution. However, their internal arrangements posed challenges, leading to the decision to undergo a rebrand. This collaboration allowed Hummingbird Healthcare to redefine their brand and meet their evolving needs. Their expertise lies in optimizing EMR and technology investments to deliver a positive, patient-centric experience that aligns with modern expectations. With their expertise and EPIC integration, Hummingbird Healthcare empowers you to achieve more with less.

Solution

Collaborating with the talented team at Hummingbird Healthcare, we seized the opportunity to redefine their brand strategy and surpass their previous expectations. Understanding the complexities of healthcare systems and the vital role of caregivers, Hummingbird Healthcare aspired to enhance their technological offerings, resulting in a vibrant branding approach. Inspired by the relentless nature of the hummingbird's exploration, symbolizing perseverance, we leveraged technology to elevate the healthcare experience. Infusing the colors of the healthcare system with the vibrancy of blooming flowers and hummingbird, our branding captures the perfect mix of nature and healthcare, creating a standout brand for Hummingbird Healthcare.

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Hummingbird
laser focused on supporting healthcare organization
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Flight
laser focused on supporting healthcare organization
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Nested Care
of healthcare organizations with seamless integration of technology and healthcare.
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The Hummingbird logo embodies the core values derived from the brand strategy. The three pillars of the brand identity are represented, while the monogram signifies the concept of the nest - a symbol of care and support, reflecting Hummingbird Healthcare's mission to create a nurturing environment for healthcare providers. The two circles surrounding the hummingbird represent the harmonious integration of technology and healthcare, with EPIC at its core. The bird in flight represents the elevation and transformative impact of Hummingbird Healthcare in the healthcare industry.
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