HealthSocial
- Built for patient centricity.
Brand Identity
Brand Strategy
Guidelines
healthcare
Social Media
Illustration
Overview
Healthsocial owns an ever-growing library of pre-built conversations around disease states that can be instantly accessed, enabling healthcare marketers to spend less time interpreting data and more time developing effective marketing strategies that genuinely put the first.
Solution
The task at hand was to create a complete branding identity. After multiple sessions with the founding team, it was decided that the single-minded proposition for healthsocial boiled down to "patient centricity," That narrative was enhanced visually through illustrations, design and other branding touch points.
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In crafting the brand identity, we seamlessly merged common elements of healthcare and social listening. The result is a well-rounded logo that encapsulates patient-centricity. The logo is formed by combining multiple hashtags in a circular pattern, forming a distinctive "+" at its center, symbolizing the vital role of healthcare within HealthSocial. Complemented by our website design, which features engaging illustrations that convey the brand's message, we have successfully established social pillars tailored for social media engagement in the context of a B2B healthcare brand.
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